6 metrics to measure customer loyalty
Customer loyalty tells you how satisfied your customers are and how likely they are to purchase from you again. Find out how to measure customer loyalty.
Customer loyalty, sometimes referred to as brand loyalty, is the result of a positive relationship between you and your customer. Strong customer loyalty increases the likelihood of that customer repeatedly buying from your brand, as opposed to switching to a competitor. Good customer loyalty is linked to high customer retention rates, improved customer acquisition and higher revenue. In short, understanding and harnessing customer loyalty is a powerful tactic for growth.