Turn every channel into your checkout with payment links

Oliver Cousens
Oliver Cousens, Senior Product Manager
25 Jul 2023
Payment links launch

Payment links make getting paid easy. Simply create a link and allow customers to instantly make a payment from anywhere.

Accepting payments shouldn’t be time-consuming and expensive for businesses. However, building a website that accepts payments or integrating with a third-party ecommerce platform can often be costly and complex.

That’s why we created payment links. A payment link is a URL, button or QR code that can be sent directly to customers, allowing them to instantly make a payment across almost any channel. It’s the easiest way for businesses to create a payments page and start accepting payments right away.


How do payment links work?

Getting started with payment links is easy. It requires minimal developer resources, and the API integration can take as little as 48 hours. You can start accepting payments within days and without incurring large operational costs.

Simply create a link to a pre-built payments page hosted by TrueLayer and you can instantly accept payments across channels such as SMS, social media, email and in-person.

Plus, TrueLayer payment links are built using open banking technology, a secure, fast and cost-effective way to accept payments. TrueLayer Payments are inherently secure, with bank authentication built into every payment. They also settle in real time and are a cost effective alternative to debit and credit cards.

With TrueLayer’s payment links, we can automatically send invoice payment requests from our CRM, and the payments settle in real time. We’ve been able to save on payment processing costs vs cards. Plus, the end-to-end integration time took less than 48 hours.

Luke Crooks, Director at Solent Wholesale Carpets

Who are payment links for?

Payment links can be used by any business that wants to facilitate easy, fast purchases online. Payment links are especially beneficial for:

  • Small businesses without payment infrastructure: entrepreneurs that don’t have a website or integration with a third-party payments platform to easily process payments

  • B2B businesses who want to get back paid faster: businesses can embed payment links directly in invoicing emails to get paid immediately

  • Businesses with a focus on channel-specific marketing: retailers selling on social media, SMS, chatbots or over the phone

  • Businesses that want to process in-person payments without the hardware: charities and entrepreneurs can easily accept in-person payments at events or pop up shops generating a QR code and letting customers pay on their devices

Key benefits of payment links

  • Accept payments across channels: allow customers to make an instant bank payment from almost anywhere

  • Easy setup: create a payment link in seconds with TrueLayer’s API. No additional infrastructure or website necessary. Plus, easily add payment links to existing systems such as CRM and POS

  • Secure: reduce payment fraud with bank authentication built into every payment

  • Drive sales with an optimised payment flow: reduce drop-offs at checkout with a TrueLayer-hosted payments page that is pre-built and optimised for conversion

Luke Crooks, Director at Solent Wholesale Carpets, explains how his team have integrated Payment links into their payment operations:

"With TrueLayer’s payment links, we can automatically send invoice payment requests from our CRM, and the payments settle in real time. We’ve been able to save on payment processing costs vs cards. Plus, the end-to-end integration time took less than 48 hours."

"We chose TrueLayer because of their responsive support team, extensive online documentation and GitHub tools which made the integration process quick and easy.”

With payment links, you're covered across key European markets

TrueLayer’s payment links are used by brands such as Topps Tiles, Solent Wholesale Carpets and others. Payment links offer widespread coverage across the UK and Europe with 99% coverage across the UK and 96% coverage across key European markets (Ireland, Germany, France, Spain, Netherlands and Finland).

Over the coming months, TrueLayer will continue to add new features to payments links such as customisable URLs and the ability to re-share links.

Learn more about payment links
Let your customers make payments via multiple channles, including SMS, email, social and in-store. Payment links is the fastest way to create a payments page and start accepting instant bank payments right away.
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