Building your signup experience is high stakes. According to new research from YouGov and TrueLayer, 4 in 10 people in the UK start creating an online account, but don’t complete it. That’s 40% of your marketing spend gone before you’ve seen any revenue.
But if you can get a visitor through signup and on to make their first deposit, more than half are likely to go on to use your platform.
Download this report to access new research findings from 1,274 customers of iGaming and financial services platforms in the UK, including:
The top triggers causing vistors to abandon signup
Insights into what customers expect when they create an account, verify their identity or make a deposit online
Five ways to optimise your signup journey using research benchmarks
Tips for how technology like open banking can help you streamline your signup experience
Access survey data from 3000 investors covering onboarding, deposits & withdrawals
The cost of slow payouts
Find out why not offering instant withdrawals could be costing you 50% of your investors
Hear views from experts including Freetrade, Nutmeg and Trading 212
New payments opportunities
Learn how new technology based on open banking can power up your payments offer