Founded in 2018, ANNA Money is a UK based financial app that provides small business owners with an account and debit card, along with expense and tax management services.Today, small business owners face a myriad of unique challenges - often managing things like business development, marketing, and product development themselves. On top of this, managing financial admin like expenses, taxes, and invoicing can be overwhelming. The ANNA team solves this problem by managing expenses, invoicing, and taxes in one simple app.
ANNA realised many of their customers had multiple bank accounts and were struggling to get a complete overview of their expenses. This made things like processing invoices and calculating tax difficult. They also noticed that customers were using third-party providers to facilitate payments, which meant high transaction fees and long processing times, with payments taking hours or even days to settle.For ANNA to continue providing a seamless customer experience, they knew they needed an easy, secure way for users to link their external bank accounts to the app. They also needed to find a way to enable their customers to receive instant, low-cost payments. To enable this, they turned to TrueLayer.
Partnering with TrueLayer, ANNA initially adopted the , giving their customers the ability to connect their external bank accounts to the ANNA app. This gave their customers a complete view of their business expenses and enabled ANNA to build features such as automatic VAT calculations.“The results we were able to achieve integrating the Data API were exciting. The stability of the service was important to us, helping us to focus on building a great product rather than worrying about the backend integration,” said Irakli.Soon after, ANNA expanded the relationship to include the , enabling customers to quickly and securely receive money directly into their bank account using QR codes.As a result, ANNA customers no longer need to use physical payment terminals, bank cards, or intermediaries for payments - significantly reducing transaction costs and speeding up transfers. This enables businesses to better manage their day-to-day cash flow. Now, when an ANNA customer wants to be paid, they use the following process:
- Open the Anna app and type “Get paid” into chat
- Enter the amount they want to be paid
- Ask their clients to scan the unique QR code Anna generates
- Authorise the payment
Because TrueLayer charges a low fixed-fee per transaction, regardless of the amount, ANNA is able to save on fees and pass these savings back to their customers. The partnership has resulted in a string of impressive results, including: