Why iGaming operators are turning to TrueLayer to power their player onboarding experience

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Andy Tweddle, Payments writer
17 Jun 2025
Signup+ TrueLayer benefit article-Cover

In the fast-paced world of iGaming, where global revenues are set to hit $128 billion by 2027, competition is fierce, and every single new player matters.

The onboarding experience is the first real test. It’s where potential players decide whether to engage or move on. Whether to make their first deposit, or take their money elsewhere.

Yet too often, outdated sign-up processes create friction, frustrating potential players. High abandonment rates, slow verification, and security concerns plague traditional onboarding and initial deposit flows, making it harder for operators to convert interest into action.

And to be clear, iGaming brands aren’t naive to these issues. They know an efficient, high-converting onboarding and initial-deposit flow are a way to delight your potential customers by giving them the user experience they crave. But knowing the problem and knowing how to fix it are two different things.

One option that operators are increasingly turning to? TrueLayer’s Signup+.

Introducing Signup+: seamless onboarding and first-time deposit, combined

Signup+ combines player registration and first deposit into a single seamless step. It removes onboarding friction, letting users register, verify their identity, and use Pay by Bank to fund their account in less than 60 seconds.

By using bank-sourced identity data, Signup+ eliminates manual errors, prevents fraud and bonus abuse, and streamlines compliance, all while increasing player engagement and lifetime value.

“

At StakeMate we are constantly looking for ways to reduce user friction while also maintaining a high degree of regulatory compliance. Signup+ has enabled our users to have arguably the fastest signup and deposit experience in one go.

Arya Tayebi, Founder and CEO

Here’s how it works:

  1. Bank selection: players select their bank

  2. Deposit: players confirm their deposit and the payment is initiated

  3. Authenticate: player is taken to their banking app to authenticate securely

  4. Account creation: Signup+ uses their banking data and matches it with identity data sourced from our credit bureau partner

And that’s it. Your player's account is funded and they're ready to play.

Signup plus screens 1
Steps 1 and 2 of the Signup+ user journey
Signup plus user screens 2
Steps 3 and 4 of the Signup+ user journey
Feature:Suspense accounts Verified dataInstant pay-insBank authentication
How it works:Payments are directed into a suspense account, inaccessible to both operator and customer, until age verification is complete. Using a combination of data from banks and our data partners TrueLayer helps verify real-time data — name, address and DOB. Combine deposit and signup for faster onboarding, increasing the likelihood of funded accounts, which directly impacts revenue. By using secure, bank-authenticated identity verification, Signup+ prevents fraud, bonus abuse, and other unauthorised activities.

Escaping the friction trap: combining onboarding and first-timedeposit in one seamless step

Today’s players are demanding of the operators they choose to spend their money with and aren’t afraid to move to one of your competitors. 23% of players drop off if they have to enter manual information, nearly 4 in 10 drop off when they have to enter payment information manually. And most striking of all, when 6 in 10 players will abandon an onboarding process that takes more than 10 minutes.

In short, your onboarding and initial deposit process is fraught with triggers that can harm your new-customer acquisition.

Onboarded in 60 seconds

Signup+ allows players to onboard and fund their accounts in as little as 60 seconds. This ultra-fast flow is a real competitive advantage for Signup+ merchants. And in iGaming, speed equals momentum preservation, where time-sensitive players complete a journey they would otherwise abandon.

Double your paid user-acquisition rates

By making the onboarding and deposit flow a single, seamless journey, iGaming operators using Signup+ have seen their volume of paid active players double compared to players onboarding via manual, fragmented sign-up flows. That boost in player activation directly drives higher initial revenue and faster growth.

Increase user trust with bank-backed authentication

Security is also strengthened. Bank-sourced identity checks — trusted by 64% of people — replace risky manual document uploads. With no reliance on cards, Signup+ slashes fraud and chargeback risks while supporting age verification through features like suspense accounts.

Alleviate compliance concerns

With iGaming operators facing potential multi-million pound fines for regulatory and compliance breaches, Signup+ features like suspense accounts are vital. Funds are held in a secure suspense account, inaccessible to anyone until verification checks are complete, helping you satisfy key UK Gambling Commission (UKGC) and anti-money laundering (AML) requirements.

Lower operational costs

On top of all that, Signup+ reduces operational costs. Lower transaction fees and less reliance on manual checks save both time and money.

Crack down on fraud and bonus abuse

Bonus abuse, where certain players exploit the bonuses and promotions offered by online gambling operators. UKGC and AML guideline-aligned onboarding secures funds in a suspense account until verification, preventing bonus abuse and fraud.

Research insights: how to build a better signup experience
Insights into what customers expect when they create an account, verify their identity or make a deposit online
Read now

Beyond the first deposit: driving player lifetime value

While Signup+ has several instant benefits, it’s also an important step towards an end-to-end solution for iGaming payments. By using Signup+ to onboard players, it also makes Pay by Bank the default payment method for future deposits, merchants and players benefit from a better deposit experience throughout their time with your brand. Using Pay by Bank for further deposits leads to a 30% higher average transaction value compared to a card, and in turn a higher customer lifetime value.

Plus, with the TrueLayer Network, merchants using Signup+ have access to the largest pool of existing Pay by Bank users, totalling 15 million users, with nearly a million more added each month. And that familiarity with Pay by Bank that users in the network have means an average 18% conversion uplift compared to non-network users.

Again, in a time where competition for every player is fierce, maximising the value from the players you do onboard is critical.

Signup+: your next strategic move in player acquisition

Signup+ isn't just a smoother way to onboard new players, it’s a revenue engine. And whether you use it as a standalone solution for onboarding and first-time deposit, or as part of an end-to-end iGaming payment stack, it tackles the challenge of friction in the onboarding flow head on.

Speak to an iGaming payments expert today to see how TrueLayer can help you win and retain more players with Signup+.

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