Involuntary churn: everything you need to know
Involuntary churn can limit your brand’s growth if left unchecked. Learn everything you need to know in order to reduce it and improve your recurring revenue.
Customer churn is the rate at which your customers stop buying your services or your subscribers cancel their subscription. It’s a key metric for SaaS, ecommerce and financial services brands that rely on recurring revenue, and high churn can slow down or entirely wipe out growth, even when you’re consistently acquiring new customers.There are several reasons for customer churn. Most of these are caused by customer dissatisfaction. But involuntary churn is too often overlooked, and it results in the loss of customers who are actually satisfied with your brand. They are simply unable to make payments to your business.This article defines involuntary churn, explains how it differs from other kinds of churn, as well as practical solutions for reducing your involuntary churn rate.