TrueLayer and ANNA: making finance easy for small businesses
ANNA is a mobile digital account for freelancers and small businesses, and also their accounting friend. We’re excited that they have chosen to use TrueLayer’s APIs to keep iterating and innovating their products.
Ever since we heard about the company with the debit card that meows when you use it, we’ve been paying close attention to ANNA. And since many of us regularly see ANNA’s catchy ads on London buses on our way into work each day, we’re really excited to be working with them — and thrilled that they use our platform to the fullest, from data access to payments initiation!
One of ANNA’S ads we usually see!
So what is ANNA? And why do they use TrueLayer? We asked Irakli Agladze, ANNA’s Head of Open Banking, to put it in his own words:
One reason we at TrueLayer are so excited about Open Banking is that it gives individuals and businesses more options to fit their needs. With ANNA, not only do small businesses and sole traders get a slick account and a fun card to manage their expenses, they can pull in their other accounts to have a view of all their business costs in one place.
Everything ANNA does, they do quickly — it’s possible to set up an account with them in less than three minutes, and their support times are rapid (on their website they get back to you within 10 minutes on the ANNA app or they’ll refund you that month’s £11 subscription!) That’s no different when they’re implementing a new feature — like with all of our clients, we knew we had to make it quick for them to integrate TrueLayer, so that we could help foster speedy development.
As Irakli put it:
Most recently, ANNA has been using our payments initiation service, allowing their users to quickly and securely top up their ANNA accounts using Open Banking. It’s faster than doing a manual transfer and offers much lower fees than using a debit card, allowing ANNA to keep costs low for their users.
Still shots of the user experience that our partnership created
They were able to implement the feature really quickly, and Irakli told us it was a straightforward process for them:
We’ve really enjoyed working with ANNA so far, and have learned a lot from their great design, user focus, and quick pace. We’re thrilled that we can be part of their success so far and can’t wait to see what they come up with next!